Case Studies

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Samantha’s Pet Sitting Service Samantha’s Pet Sitting Service started when Samantha moved to Denver after her youngest left for college, she decide to start her own pet sitting service instead of working for a vet again. She had done occasional pet sitting for extra cash and could get some references. Samantha was looking to get her name out there and develop a client list locally. Samantha was referred to VIAtheWEBS by her neighbor Stefanie who runs a baking service out of her home. Samantha is familiar with her industry and knows the majority of new clients come from referrals and last minute emergencies where the owners need someone unexpectedly. Samantha purchased hew own domain name anticipating doing a make-your-own website but when she ran into a snag, support was less then helpful so it sat unused. She wants her website to be used to list all her services and include a contact form. Knowing emergency service is a common request, we recommended it be highlighted on multiple pages. Design includes use of stock photos, a mobile responsive design, contact us form and social media links. Pixelarity’s Indivisible HTML design was used as a starting point. Stock photos from Pexels were added and content created from scratch. Hosted on GitHub pages.

C.H.L.O.E.C.H.L.O.E. is a local band of friends and coworkers that mostly do weekend gigs but want to take it to the next level. After doing shopping around with a vision to include all their videos, they discover web hosting is going to be more then they can do with the bandwidth requirements of streaming videos. Advertising the band is mostly word of mouth, Facebook, Twitter and free online classifieds. All advertising points to their YouTube site which is a bit non-professional looking for a band that wants to move into corporate events and larger venues. We decide to utilize YouTube for the videos to keep cost in check but have that nice looking front end to captivate the audience and give a good first impression. C.H.L.O.E. is able to reach out to prospective clients and give a regular website for what they offer. After the introduction, people can view the videos on YouTube. Pixelarity’s Indivisible HTML design was used as a starting point. Stock photos from Pexels were added and content created from scratch. Hosted on Github pages.

Penny’s PitstopPenny’s Pitstop is a food truck operating in the Albuquerque area. Penny has a different route she takes each day of the week to get larger coverage but also overlaps “hot” areas more then once a week. Penny has had a few customers ask when and where she’ll be but it often gets modified when an event is in town or she wants to try something different. Penny also likes to try new food items and will add and remove items. Penny saw an Ad on Facebook for Jekyll Designs and contacted them not knowing how far she wanted to go with this, especially since the slower season of Winter was coming up. Penny started a Facebook last year and is happy with the following she has but would always like more. She will post her daily schedule and estimate the times that she’ll be in the area but fears she may be missing customers if running ahead or behind. Recently she added a Twitter to send out her location but the following is still small. Penny is looking to try this out for 3 months to see if it helps at all during the off season. Recognizing the concerns of not wanting to invest in CSM hosting and a balance is found. Penny will use the website as her focal point of contact, from there customers can see Facebook and Twitter pages as well as Menu and Anticipated Schedule links. To solve the frequency of changes Penny needs with the cost she requires, she sets up a public Dropbox and just modifies a document in there whenever she makes a change. Penny’s Pitstop has increased her Twitter following and regularly sees people coming to her truck with a menu they printed from online. Pixelarity’s Eventually HTML design was used as a starting point. Stock photos from Pexels were edited to provide a fluid flow and grab the visitor’s attention. Hosted on Github pages.

Carl's CapsCarl’s Caps is a small drop ship company ran by Carl and his wife. No inventory is kept and it operates fully online by receiving orders through his Amazon Merchant account. He then turns around and places orders for caps to be direct shipped to his customers from his supplier. Carl is satisfied with his web store and business is good. Carl went to a trade show that was in town looking for some new hats and when they requested his website, he had to list www.amazon.com/s?marketplaceID=ATVPDXIKX0DER which didn’t seem professional to him. Carl felt he needed to have a more presentable (and memorable) web address. Carl is looking for something simple but effective. He does not need a custom shopping site as Amazon is working for him but he wants to be able to express his individuality and point people in the right direction. Carl reiterates simplicity but in a way it makes customers want to visit his existing Amazon Storefront. VIAtheWEBS recommended adding a mailing list to capture email addresses for future use. Carl’s Caps is excited to pass out cards with his new website and even tweets it to his friends. Pixelarity’s Eventually HTML design was used as a starting point. Stock photos from Pexels were edited to provide a fluid flow and grab the visitor’s attention. Hosted on Github pages.

Stefanie’s BakeryStefanie’s Bakery is a small home based operation ran by herself and daughter. Production is limited by space and request vary week to week. Knowing the holidays are coming up and her busiest time of year, Stefanie wants to take advantage of the increased exposure and turn those seasonal customers into year-long customers. Currently Stefanie’s Bakery shares her Facebook page in groups and does get new customers but knows repeat and word-of-mouth is going to be key to long term success. Stefanie received design quotes from the “too good too be true” to quotes that are more then her car. After lots of research, she contacts VIAtheWEBS with a design she saw elsewhere and wanted something like it. VIAtheWEBS reviewed past postings and while effective for the single item promoting, left many products unknown to the customers. Stefanie does hand out a printed list of baked goods when delivering orders but after thinking about what she does with the Chinese Restaurant menus she gets, decides a digital menu is needed. VIAtheWEBS recommended adding a mailing list option to help her build a repeat and steady business. Pixelarity’s Arcana HTML design was used to create a foundation to build upon. Style colors were modified to and tables added for individual item prices. Stock photos are from Pexels and it is hosted on Github pages.